PR Work Sample: Pudd’nhead Books

As the daughter of an English teacher, books have always been an important part of my life.  When a new independent store opened up in Webster Groves, I knew I wanted to help them find success. 

Pudd’nhead Books is owned by Nikki Furrer, and she absolutely knows her stuff.  She’s one of the funniest, coolest, smartest people you’ll ever meet.  I’ve helped her publicize events and, most recently, put together a press kit for her annual trip to schmooze with New York’s publishing community.

Stop in soon and buy your next favorite read.

http://www.scribd.com/doc/26915053/Puddnhead-Books-Digital-Press-Kit

PR Work Sample: Holiday Campaign for Old Orchard Merchant’s Association

Old Orchard Merchant District

I’ve worked with the Old Orchard Merchant Association’s on promoting several of their events, but the holiday season has to be my favorite.  We had an enormous mailbox built to collect Letters to Santa – dropping the annual wish list has become a treaured tradition for many local families. One year we had the good fortune to plan our holiday push at the same time that the ScholarShop, a neighbor, was set to hold a one-time-only sale of vintage dresses.  It created a real win-win: the neighborhood was able to capitalize on the draw of the sale and the ScholarShop benefited from the efforts of the merchant’s forward-thinking PR push.

Front page coverage of Letters to Santa:  http://tinyurl.com/8yb7qa7

Post Dispatch coverage on page 1:    Post Dispatch Page 1

Fox 2 gave us 4 full minutes of coverage over two newscasts:  http://tinyurl.com/fox2oldorchard


PR Work Sample: St. Louis Entertains Magazine

We consistently get great spots for Arina Lanis and her fantastic ideas on KMOV’s Great Day St. Louis.  Arina  was the editor and publisher of St. Louis Entertains and is currently the creative force behind Flavors Media.  It’s always a great time when we do these shows:

 

February 2010 Great Day St. Louis appearance:  http://tinyurl.com/yzlqze7

December 2009 Great Day St. Louis appearance:  http://tinyurl.com/yhoeqnj

November Great Day St. Louis appearance:  http://tinyurl.com/yhoeqnj

October Great Day St. Louis appearance:  http://www.kmov.com/archive/69120937.html

 

PR Work Sample: Finale Fridays in Webster Groves

KSDK Interview at Three Sinks Gallery

I worked with the merchants in Webster Groves to get coverage of their Finale Friday shopping series, which offers special pricing and promotions to patrons on the last Friday of each month throughout 2010.

Show Me St. Louis gave us a full 2:30 segment at the top of the show, which was especially appreciated due to the charitable component of this initial Finale Friday.

Three Sinks Gallery held an art auction and donated 100% of the proceeds to relief efforts following the earthquake in Haiti.  Many of the merchants pulled together and donated food, beverage, and a commemorative Tshirt for the event.

This is just another example of why I love Webster Groves!

Check out our segment on the KSDK website:  http://tinyurl.com/yl5yj99

And here is our final press release with all the event details:  http://tinyurl.com/yk3apeo

Freelance Writing for South County Times

SCTnewlogo

Female WWII Veterans Recognized with Quilts:  http://tinyurl.com/SCT-veterans-quilts

Birds of a Feather profile piece:  http://tinyurl.com/SCT-birtda-of-a-feather

Schools to Ask for 65 Cent Tax Hike:  http://tinyurl.com/2eo339t

Less Pay Equals More Teachers in Lindbergh District:  http://tinyurl.com/2334fpw

Board OKs $45M in Budget Cuts:  http://tinyurl.com/yhln9a2

Chess is King at Lindbergh: http://tinyurl.com/yl8vjoy

Voters Will Face Proposition L on Nov. 3:  http://tinyurl.com/yjvybxd

Board, Teachers Agree on New Contract:  http://tinyurl.com/yjdxrb5

Early Dismissal Part of Strategy to Improve Learning:  http://tinyurl.com/yggtnlz

On-Camera Work: Great Day St. Louis

Producers at Great Day call me when they needed a spot filled at the last minute.  I put together a segment for them about insider tips from five-star hotels:

great day logo

http://www.kmov.com/archive/69111817.html